By Emma Regan

Here, we take a look at how smart cities in Japan are building a better economical, ecological, and social future, and which companies are behind the production of these smart cities.

Source: Shutterstock

A smart city is a framework composed of ICT to develop, deploy, and promote sustainable development practices to address urbanisation challenges. It works through a network of connected machinery and objects that transmit data using wireless technology, where cloud-based IoT applications receive, analyse and manage data to help local governments, enterprises and citizens make better decisions that will improve quality of life. …

By Paola Marisela González

Functional food in Japan, alongside functional beverages, have become very popular and are easily accessible across supermarkets, convenience stores and pharmacies. Japan has long been considered as a country providing healthy food innovations, including the development of regulations for manufacturing and branding such products.

Here we take a look at the main categories within the functional food and drink space in the Japanese market, highlighting some of the key health concerns that are addressed.

Source: Tokyo Night Owl

Why Does Functional Food in Japan Perform So Well?

The term ‘Functional Foods’ was first developed in Japan to refer to foods with added ingredients that claim to provide extra health…

By Paola Marisela González

Already a burgeoning industry among those who want to travel overseas but either couldn’t afford to, or had time restraints, virtual travel in Japan has experienced a significant boom as a result of the Coronavirus pandemic in 2020.

Source: Financial Times

Why Virtual Travel in Japan?

Japan’s travel restrictions have been among one of the strictest since the beginning of the Covid-19 crisis, but over time restrictions have been eased for foreigners with a Japanese resident permit who now are able to return to Japan if they have left since the outbreak started. …

By Emma Regan

Source: Creative Commons

Every year, on November 3rd, the nation comes together to celebrate the culture of Japan through many festivities and events in all prefectures for Culture Day (文化の日). But what do these celebrations consist of and how will Culture Day in Japan be celebrated this year amid the global pandemic?

What is Culture Day in Japan?

Culture Day is the national event to honour traditional Japanese culture and promote the love of freedom and peace that was enshrined in the Japanese constitution. It has been a public holiday since 1948, yet officially adopted in 1946 after the Second World War. …

By Paola Marisela González

Halloween has become increasingly celebrated around the world in the past decades, and Japan is no exception to this. However, in every country, Halloween is adapted to suit local interests, and this has made Halloween in Japan a very unique celebration especially in big cities like Tokyo and Osaka.

Source: Shutterstock

How is Halloween Celebrated in Japan?

In Japan, cosplay fans already dress up regularly for conventions and stroll around with friends in trendy areas such as Harajuku. Halloween simply gives them another opportunity to dress up as part of a bigger celebration that has become highly commercialised. …

By Emma Regan

Source: Shutterstock

After the second world war, Japan needed to boost its economy and did so by manufacturing vehicles. Now, the nation is world-leading in the automotive industry and is widely known for its cutting-edge technology and invigorating ideas. Here, we look at how Japan has catered to the domestic and global market through its peculiar characteristics, response to globalized supply chains, shift to green technology, and how the worldwide pandemic has affected the Japanese automotive market.

Overview of the Japanese Automotive Market

The automotive sector in Japan is the third-largest automotive producing industry in the world, with 78 factories in 22 prefectures and employing…

By Emma Regan

Source: BCCJ

On 11th September, the UK-Japan trade deal was announced to come into effect at the beginning of 2021. It was called a ‘historic moment’ by the British government as it was the first major trade deal for the UK as an independent nation after the announcement of the UK leaving the EU. But what does the trade agreement between the two nations consist of and how will it build a bridge between them?

Overview of the UK-Japan Trade Deal

Japan currently has the third-largest economy in the world. It is the UK’s 13th most-important goods export market, accounting for 1.9% of all products…

By Emma Regan

Ice cream has always been a worldwide favourite when it comes to the variety of delicious confectionery on offer. Believed to have originated circa 200BC, where Alexander the Great would enjoy a mixture of snow and ice, flavoured with honey and nectar, the milk-based ice cream we are familiar with originated from China during the Tang period. It spread through Europe between the 16th and 17th century and continued to grow into what we know it as today. Japan’s appreciation for ice cream occurred during the 20th century, yet was perceived as a luxury.

So how did…

By Paola Marisela González

Source: La Prensa Latina

Performers and workers in the entertainment industry all around the world are facing an economic struggle after the closure of opera houses, theatres and concert halls as part as the measures to prevent the spread of Coronavirus. In Japan’s performing arts sector, most artists are freelancers who had an average income of between two and three million yen before the pandemic. Most of them are have not been working for months or have seen their earnings reduced substantially without regular performances.

What is the Current Situation in Japan’s Performing Arts Sector?

Measures regarding live events have become especially considered after several cases of Coronavirus were traced…

By Priyanka Rana

Coffee is one of those universal staples that keeps us feeling alert and ready to face the day. But how do Japanese consumers relate to coffee and how has the popular beverage become a core part of their everyday lives? Here, we explore the Japanese coffee market, related innovations, major players, and where there are opportunities to tap into the market.

Source: Shutterstock

The Japanese Coffee Market: An Overview

In the US, people consume around 2.5 billion cups of coffee every day, amounting to around 40% of the total population. For further perspective, coffee happens to be the second most traded commodity in the world…


Cultural insight agency connecting Europe and Japan. Tokyoesque’s Market Readiness Score measures how to succeed in the world’s third largest market.

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