By Paola Marisela González Functional food in Japan, alongside functional beverages, have become very popular and are easily accessible across supermarkets, convenience stores and pharmacies. Japan has long been considered as a country providing healthy food innovations, including the development of regulations for manufacturing and branding such products. Here we…

By Paola Marisela González Already a burgeoning industry among those who want to travel overseas but either couldn’t afford to, or had time restraints, virtual travel in Japan has experienced a significant boom as a result of the Coronavirus pandemic in 2020. Why Virtual Travel in Japan? Japan’s travel restrictions have been among one of…

By Emma Regan Every year, on November 3rd, the nation comes together to celebrate the culture of Japan through many festivities and events in all prefectures for Culture Day (文化の日). …

By Paola Marisela González Halloween has become increasingly celebrated around the world in the past decades, and Japan is no exception to this. …

By Emma Regan After the second world war, Japan needed to boost its economy and did so by manufacturing vehicles. Now, the nation is world-leading in the automotive industry and is widely known for its cutting-edge technology and invigorating ideas. …

By Emma Regan On 11th September, the UK-Japan trade deal was announced to come into effect at the beginning of 2021. It was called a ‘historic moment’ by the British government as it was the first major trade deal for the UK as an independent nation after the announcement of…

By Emma Regan Ice cream has always been a worldwide favourite when it comes to the variety of delicious confectionery on offer. Believed to have originated circa 200BC, where Alexander the Great would enjoy a mixture of snow and ice, flavoured with honey and nectar, the milk-based ice cream we…

By Paola Marisela González Performers and workers in the entertainment industry all around the world are facing an economic struggle after the closure of opera houses, theatres and concert halls as part as the measures to prevent the spread of Coronavirus. In Japan’s performing arts sector, most artists are freelancers…

By Priyanka Rana Coffee is one of those universal staples that keeps us feeling alert and ready to face the day. But how do Japanese consumers relate to coffee and how has the popular beverage become a core part of their everyday lives? …