Tokyoesque – Medium

Tokyoesque

Japanese Pop — How The Japanese Music Industry Has Grown Over The Past Decades — Tokyoesque

By Roma Patel (01/11/2023)

13 min readNov 1, 2023

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A jpop idol group performing on stage. Idol groups are an important part of the Japanese music industry.

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Tokyoesque

Live Streaming Japan: Big Advertising Power in a Niche Market

By Yanelis Garcia (29/08/2023)

8 min readSep 15, 2023

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Kizuna AI VTuber livestreamer come to japan campaign ambassador Japan National Tourism Organisation promotional video.

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Tokyoesque

Japans Streaming Market: Developing SVOD Platforms and the Need for Localization

By Yanelis Garcia (16/06/2023)

10 min readSep 15, 2023

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SVOD platform Netflix Japan homepage, featuring localized content such as Thermae Romae.

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Tokyoesque

Talking Japan Digital Strategy with Global Digital MOJO Carly Yoshitani

By Tokyoesque (16/04/2020)

5 min readSep 15, 2023

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Japan Digital Strategy Global Digital Mojo

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Tokyoesque

Japan’s Shinseikatsu: 4 Effective “New Life Support” Marketing Campaigns

By Mao Asabe (26/04/23)

10 min readSep 15, 2023

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Cherry blossoms — a common image invoked in shinseikatsu new life support marketing campaigns.

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Tokyoesque

Setsubun and the Japanese New Year — Demons Out, Good Fortune In!

By Alexander Brown (27/03/2023)

9 min readSep 15, 2023

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Setsubun and the Japanese New Year — Demons Out, Good Fortune In!

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Tokyoesque

Japan’s White Day — A Culture of Giving

By Kana Kono (14/03/2023)

7 min readSep 15, 2023

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White day marshmallows.

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Tokyoesque

Seijin no hi — Japan’s Coming of Age Day

By Alexander Brown (31/01/2023)

10 min readSep 15, 2023

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A group of young Japanese adults celebrating seijin no hi in haori and hakama.

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Tokyoesque

Halloween in Japan 2022: Charming or Spooky?

By Paola Marisela González (Updated 26/10/2022)

10 min readSep 15, 2023

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Japanese cosplayers for Halloween 2022

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Tokyoesque

Japan’s Growing Vegan/Vegetarian Market — Why Your Products Should Be in Japan Now

By Giulia Ferraro (13/07/2022)

4 min readSep 15, 2023

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Photo of “kaiseki” small plate vegan food in Japan.

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Tokyoesque

Tokyoesque

Japan-EU market entry and expansion consultancy driven by market research. Based in London and Amsterdam, we provide cultural insights with real impact in Japan

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