By Paola Marisela González

Functional food in Japan, alongside functional beverages, have become very popular and are easily accessible across supermarkets, convenience stores and pharmacies. Japan has long been considered as a country providing healthy food innovations, including the development of regulations for manufacturing and branding such products.

Here we…


Cultural insight agency connecting Europe and Japan. Tokyoesque’s Market Readiness Score measures how to succeed in the world’s third largest market.

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